I talked a while back about getting to know your customers and I’ve been reading David Meerman Scott’s book, The New Rules of Marketing & PR. In the book, Scott encourages businesses to create a customer profile, or as he calls it, a customer persona, to use for creating business and marketing action plans. Targeting these personas is what makes marketing for your business more effective. I couldn’t agree more.
So how does one create a marketing persona? Read on to find out.