I’m going to tell you a story about my friend Cassie. She’s an amazing baker and in college she pursued a graphic design degree and then eventually started on her master’s in typography. Baking had been a hobby of hers for many years and she finally decided to turn her passion into a business. She dropped out of grad school and started putting all of her efforts and resources into her fledgling business, Boujie Baking Company.
Cassie’s business, Boujie Baking Company, creates treats that are created using fine ingredients and beers from regional craft breweries. What started out as just a casual hobby, has evolved into a new career venture that has an interesting hook. Cassie eventually left her day job and focused on growing her business full-time which was aided greatly by a Kickstarter campaign. Let’s fast forward 18 months. Today, she’s still a one woman show, doing the accounting, marketing, baking, packaging, shipping, networking, etc. for her business, but the amazing thing is her business has reached an interesting crossroads in terms of its growth.
Read on to learn more about the crossroads Cassie has reached and four things are needed to chase your dreams.