Get to Know Your Customers

Get to Know Your Customers

photo credit: MoDOT Photos via photopin cc

photo credit: MoDOT Photos via photopin cc

As a marketer, I get paid for my knowledge and understanding of the marketplace. I am paid to understand who my customers are and what types of things interest them. I also have to have some sort of idea of what marketing methods are going to reach them best.

Did you know there's something you can do to enhance your sales? It's really simple:

Get to know your customers.

If you're a brick and mortar business or an online only entity, you can take steps to get to know your customers. If you have a social media presence, you have an opportunity to interact with them; to talk to them; to get an understanding of what makes them tick. If you have an opportunity to talk to them in person, you can have a great conversation and really get a better handle on their needs. Not to mention the personal connection you're making which can be highly beneficial down the road. Customers who feel like they're being treated like a person and don't feel like they're being “sold” to are going to be a lot happier and more likely to buy from you. That's the reality.

“But Jarrod, what if I'm a big company and don't have the ability to know my customers?”  Actually, that isn't really true. Look at a behemoth like Amazon. You'd be surprised what they know about you. They know what you've looked at, what you've added to your wish list, and what you've actually bought. Based on those insights they can make recommendations of what you might like. In fact, I recently received a tailored email encouraging me to take a look at some items I've had on my wish list for a while. While I'm not buying now, they're keeping those items in my mind – The good old Marketing 101 practice of Top of Mind Awareness.

Knowing your customer gives you plenty of opportunities to cross sell and up sell your products and services. How much is a simple conversation worth to you?

Disclosure of Material Connection

Some of the links in the post above may be affiliate links. This means if you click on a link and make a purchase, I will receive a modest commission from the sale. These links help support the maintenance of this website.


Please be advised that I only recommend products or services that I have used or tried personally and believe will add value to my readers' lives. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”