The Many Roles of a Marketing Manager

The Many Roles of a Marketing Manager

Marketing Managers Wear Many Different Hats

photo credit: jenny downing via photopin cc

Gone are the days of the specialist. The new economy has forced people into wearing many different hats in their jobs given it's better to be employed than unemployed. Coupled with the fact that companies are downsizing, employees are forced to adapt and take on tasks that weren't necessarily defined in their job descriptions. Don't you remember the ever popular “Other duties as assigned” part of the job you took?

Marketing is a discipline that is rapidly evolving. As I mentioned in an earlier post, content marketing is becoming a major driving force in business as it's a cost efficient way of reaching tons of potential customers. Businesses need to engage, educate, and entertain their potential and current customers. With this shift, marketers need to adapt and evolve right along with the market.

As a result, the marketing manager has to perform a variety of duties. If you're a marketing manager, maybe you perform these tasks as well?

  • Radio / TV / Print Media Buyer
  • Department Manager
  • Data Analyst
  • Events Planner
  • Cheerleader
  • Negotiator
  • Art Director
  • Public Relations Specialist
  • Mediator
  • Graphic Designer
  • Production Artist
  • Social Media Manager
  • Blogger
  • Photographer
  • Videographer
  • IT Professional
  • Journalist
  • Product Manager
  • Historian
  • Archivist
  • Travel Agent
  • Accountant
  • Courier
  • Web Designer
  • Copy Writer
  • Project Manager
  • SEO Expert
  • CRM Expert
  • Customer Service Agent

A marketing manager is very adept at adapting to a dynamic environment as evidenced by the many different hats they sometimes wear. There are also many other careers that have evolved out of necessity.

What about your job? How many hats do you wear in your role?

In part two of the series, I'll discuss the many roles the Marketing Manager plays.

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