Nike and the “Just Do It” Mentality

Nike and the “Just Do It” Mentality

Get Started - Just Do It!

photo credit: Andrew_D_Hurley via photopin cc

It’s been 25 years since Nike coined the iconic “Just Do It” phrase, and its premise remains as true today as it did then. We need to just do it.

It’s really easy to get distracted. With so many shiny things that we can look at, touch, and interact with. It’s amazing that we’re able to get as much done as we do. However, with all of these distractions, it’s easy for us to burden ourselves with unnecessary reviews, evaluations, meetings, etc. It’s analysis paralysis. It’s possible that we could make excuses until the cows come home about why not to do something. We over think things. The hardest part about doing anything is to just start. Do you want to start a business? Do it! Do you want to ask that lady or guy out? Do it! Do you want to get in better shape? Do it!

Maybe I’m over simplifying things, but the rationale is sound. The longer we think about all of the what if’s and all of the possible scenarios, another day, another week, another month, and another year has passed without doing anything.

I remember when I was just dipping my toe in the whole blogging thing. I didn’t write very much, in fact, I was lucky if I posted one post a month. Once I decided that I wanted to write at least three posts a week, I actively made the commitment to do so. I basically made an agreement with myself to publish the three posts because I want my blog to be a catalyst for something bigger. The only way I was going to use it as a springboard to bigger and better things was to start writing and to get myself out there. I could’ve spent a long time dreaming up what I wanted to do and how I wanted to do it, but instead, I just did it.

I’m learning as I go and I’m by no means perfect. But the more I work at something, the better I’m going to be. So now whenever I have an opportunity to improve myself, I just hark back to the Nike slogan and Just Do It.

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