Steal These Marketing Ideas

Steal These Marketing Ideas

A thief stealing marketing ideas

photo credit: ★ spunkinator via photopin cc

Imitation is the sincerest form of flattery, or so the saying goes. Everyday you're bombarded with lots of ways to market yourself or your business. As a result, you've probably had one of those why didn't I think of that moments.

Below are some marketing ideas that may or may not work for your particular situation, but at least they'll get you thinking about ways to market your product or service. And if you choose to steal any of these ideas, I won't tell.

Your Signature Please

You no doubt email a lot of people throughout the course of your day and these are people who could potentially be your customers (if they're not already). Are you using an email signature? It's a great opportunity to present people with information about you and your business as well your social profiles. My signature includes my name, what I do, my phone number, a Follow Me on Twitter link and a Connect With Me On LinkedIn link. I could have just put the twitter handle and link to LinkedIn, but instead I made it a call to action. The two takeaways:

  1. Link to Social Profiles
  2. Use a Call To Action

Most mobile devices allow you to customize signatures for your various email accounts. Take a look at your device settings and you can create a signature as appropriate.

More Than Just a Business Card

Ah, the humble business card. The universal necessity of working professionals everywhere. There was a time when having a business card was extremely important, especially when it came to meetings and other business functions. While it's still a good idea to have a business card, there are things you can do to it and with to really give it more versatility.

Add a QR Code

There's a lot of mixed emotions about QR Codes with regards to marketing programs and their effectiveness. The main principle with using QR codes is their utility. You're limited to the amount of information you can put on your business card. But if you use a QR code, and someone scanned it, they can be taken to a landing page on your website where they can get a special offer; get links to additional information about you (e.g. social profile links); white papers; etc. And it's trackable, giving you a way to measure how well your card is working for you.

Delivr.com is a great QR service for generating codes and getting statistics.

The Versatile Business Card

The standard business card is 3.5 inches wide by 2 inches tall. Notice how I said “standard.” Nothing says it has to remain that size. I've seen cards that are larger or in an odd shape. Those cards typically win the lunch drawings some restaurants have. Just sayin'.

I have also seen cards that expand and serve different functions. I know doctors and dentists who use their business cards as appointment cards. What about adding some utility to your own card? Give people a reason to use it as part of their daily lives so that they see your name front and center often. Gotta love the top of mind awareness. Maybe make your business card expand into a bookmark, folding out to 7 inches long by 2 inches tall. Just an idea.

Be Bold

Have you ever taken your business cards to a bookstore and inserted a copy of the card in books or magazines that target your specific audience? The bookstores may not be keen on this idea, but it's a novel way to get your card out there. If you're a computer repair person you could put your card in the Windows For Dummies book or some other tech related book. Of course, do so at your own peril as I'm not responsible for your actions or the consequences thereof.

The Takeaways for the business card:

  1. Use a QR code to provide a gift or additional information.
  2. Think about the utility of the card. How can you make it versatile? How can you make it stand out?
  3. Look for BOLD or unique ways of distributing your business card.

Conclusion

Those are some marketing ideas you can steal and use right now. Do you have any ideas worth stealing? Share them in the comments below!

Disclosure of Material Connection

Some of the links in the post above may be affiliate links. This means if you click on a link and make a purchase, I will receive a modest commission from the sale. These links help support the maintenance of this website.


Please be advised that I only recommend products or services that I have used or tried personally and believe will add value to my readers' lives. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”