10 Reasons Why You Need a Social Media Manager

10 Reasons Why You Need a Social Media Manager

Social Media Managers keep you on target

photo credit: Richard_of_England via photopin cc

In a previous post I discussed how some are saying the Social Media Manager is a dying profession. It isn't dying. It's that companies are trying to make do with fewer resources by having their current employees wear many different hats. While this helps stretch resources it can be detrimental to the employee's productivity and the welfare of the business.

It may be good to have socially savvy employees, but businesses still need someone to manage the social media presence. Below are ten reasons why your business needs a social media manager.

  1. SEO – A Social Media Manager has an understanding of search engine processes and can create content that is attractive to them.
  2. A Unified Voice – A Social Media Manager meets with different stakeholders and departments and can create a unified social message instead of putting together something piecemeal.
  3. Campaign Development – Working with the various departments, the Social Media Manager works to create social promotional campaigns for the enterprise.
  4. Campaign Tracking – A Social Media Manager can measure deployed campaigns to see what's working and what isn't and can adjust as necessary.
  5. Community Management – Acts as a brand ambassador by “listening” to your customers and responding socially. Reaches out to news outlets / bloggers who could help business grow.
  6. Time – Social Media Management takes time. Having people contribute to the process without any sort of defined schedule won't help with your marketing efforts. A Social Media Manager is dedicated to managing the endeavors as its their job. They're not having to balance other job descriptions.
  7. Automation – A Social Media Manager knows how to get the most out of social media by using a variety of tools and techniques. These methods can help grow the business and save it money in the process.
  8. Accountability – The Social Media Manager can be held accountable for what's disseminated socially. If the messages go through them, the buck stops with them. Lots of users having access to the same account, it's hard to know who sent what message.
  9. They Know the Business – Social Media Managers not only know social media, they also have an understanding of all facets of your business. They know what's important, trends, etc. by interfacing with the various departments. As mentioned above, they're your ambassador and the voice of your organization.
  10. Stays Abreast of Trends and Technology – People who know the basics of social media may not be as informed as a person who does Social Media Management day in and day out.

So what say you? Do you have any reasons you could add to the list? Sound off in the comments below!

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