Re-Pin, Repost, Retweet, Repeat!

Re-Pin, Repost, Retweet, Repeat!

Sharing is Caring on Social Media

photo credit: webtreats via photopin cc

Everyone loves it when they get an RT (retweet). It’s an awesome feeling to see something you’ve pinned on Pinterest get re-pinned. Or what about that killer Facebook status that gets shared or reposted. People get excited when their content gets shared by others as it shows that they’ve generated content that was interesting, amusing, informative, educational, or some combination of the four.

What does it take to get someone to share your content? Does this help grow your platform? Read on to find out.

Be a Rockstar

They say that sharing is caring. Put others first. Give more than you take. Do those expressions sound familiar? Not only do those apply to life, they apply to the social media world. When it comes to growing your platform (expanding your business, etc.), there are a few things you need to do.

  • Share and share alike. If you find something your tribe would find interesting, share it. If it pertains to your particular vertical, or would provide value or benefit your customers, share it.
  • Create amazing content. You have to have something that’s worth sharing. You can share other people’s content until the cows come home, but you need to be able to generate your own quality content that shows you’re an authority in your field. Creating content that’s sharable isn’t rocket science, but it does take some preparation.
  • Be Active. Not engaging with your tribe won’t benefit you much. If you’re constantly engaging with your followers/friends/tribes, you’re more likely to b

The Art of the ReTweet

Anyone on Twitter can retweet something they see that’s interesting or worth sharing.

Dan Zarrella, the Social Media Scientist, recently published some findings that shows that tweets between 100 and 115 characters have the highest likelihood of being retweeted. Crafting the perfect message in 140 characters is a challenge, but when you lop off another 20 to 25 characters, that really tests your copywriting chops.

Retweets that contain some sort of call to action also have a higher probability of being shared. Dan also details how using quotes and hashtags in your tweets can get you more retweets.

Tweets that contain one or more hashtags were 55% more likely to be ReTweeted than Tweets that did not. – Dan Zarrella

Now don’t go crazy retweeting any and everyone as you should share content that makes sense for your following. Granted, you can occasionally share some off topic items that your tribe will find interesting.

By sharing the content of others, people will begin to trust your recommendations and will see you as an authority for curating content that’s appropriate for your niche. It also catches the eye of other influential people who may in turn share your unique content.

Re-Pin, Repost, Retweet, Repeat!

As the title of this post proclaims, Re-pin, Repost, Retweet, Repeat! You need to actively share the content of others in order to grow your following. You could build your platform using your own content, but flattery will get you everywhere. If you’re a giver – a sharer of content – you’ll have success.

Now go out to the various social sites where you have an account and get active. Re-pin some items you find interesting on Pinterest. Share or repost some things you see on Facebook. And don’t hesitate to retweet a tweet you find valuable. Rinse and repeat.


Disclosure of Material Connection

Some of the links in the post above may be affiliate links. This means if you click on a link and make a purchase, I will receive a modest commission from the sale. These links help support the maintenance of this website.

Please be advised that I only recommend products or services that I have used or tried personally and believe will add value to my readers' lives. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”