3 Ways to get More Out of Twitter

3 Ways to get More Out of Twitter

Twitter. One of the major players in the social media marketing space with over 231 Million monthly active users. Couple that with the fact that there are millions of tweets on a daily basis, it’s hard to keep ahead of what interests you.

If you’re a casual Twitter user or even a small business looking to get into using the service, it can be kind of daunting and if not managed appropriately, overwhelming.

But there’s hope. Below are three ways you can get more out of Twitter.

Create Lists

The Twitter Profile ViewYou don’t have to follow any and everyone to get something out of Twitter. Instead, you can “follow” people of interest via Twitter’s list function. Here’s how to get started:

  1. Go to Twitter.com and click on a user’s photo. This will take you to their profile page.
  2. On their profile page, click the “shadow” person icon next to the Follow / Following button.
  3. Select the Add or Remove from Lists option.
  4. You’ll get a new overlay that lets you create a new list or add the user to an existing list. In my example, you’ll see that I already have a number of lists created. If you already have a list created, you can tick the box next to the list to add the user to it. Or you can click the Create A List button and create a new list to add the user to it.
  5. Twitter List BoxRinse and repeat for each user you want to add to the list.
  6. To view your list as a feed, go to your profile and at the left of the screen (beneath the Home button) you’ll see Tweet, Followers, Following, Favorites, and Lists. Select Lists.
  7. From there, you can select the list to view and get a custom feed of only the people added to that particular list.

You’ll find that lists are a great way to group users into categories that are of interest to you. For instance, I have a Marketing list where I can see what people who I know are active in Marketing are saying. Some of the people I do follow, but I have also added them to the list so that I am sure to see their tweets.

Lists also help separate the noise, making it easier to keep tabs on what’s important to you.

Search for Your Interests

Twitter lets you easily search for topics of interest. Simply go to the search box at the top of the page and type in what you’re looking for. It’s here that you can also input a hashtag (e.g. #Marketing) to search for things of interest.

Twitter Search ResultsTwitter also gives you the ability to save your search. On your search results page you can save the keyword(s) you used for your search to use again. In my example, I searched for the hashtag #Instagram. In the results page, I can select the gear icon and choose Save Search. This is useful if this is a term that I frequently use when searching. 

The next time you go to search, as you put your cursor in the search box, you’ll have a Saved Searches option which allows you to click a previously saved search.

Use an App

While Twitter’s own app and webpage offer users a pretty solid experience, there are a number of apps that are available to make using Twitter even better.

My personal favorite is Tweetbot, which I’ve written about previously. You can also use Hootsuite, Tweetdeck (owned by Twitter), or Twitterific. There are others too.

Using an app lets you customize your interactions with Twitter and also gives you tools in order to get more out of Twitter. Tweetbot, for instance, lets me manage multiple Twitter profiles from one app. The native Twitter app, on the other hand, doesn’t give me that option. And if using the web interface, I would need to log out of one account and log back in on the Twitter site. This cuts down on my productivity. Being able to quickly switch between accounts is important. You can also quickly respond, view lists, follow custom searches, and more from within apps.


Using Twitter doesn’t have to be difficult. Using these three suggestions will help make you a better Twitter user. Over to you. Do you have an Twitter tips that would be beneficial to the masses? Please share in the comments below!

And my thanks to Jim Dougherty of LeadersWest for letting me use his profile as my example. He’s a great resource for digital marketing and I encourage you to follow him.


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