Three Things Marketers Won’t Tell You

Three Things Marketers Won’t Tell You

Businesses need marketing. While it's the first budget to be slashed during an economic downturn and the last to return when things improve, companies need the expertise of a marketer in an effort to grow their business. They're tasked with selling products and services while meeting budgets and attaining goals for their employers.

To do this successfully, they have to have an understanding of their customers; knowing their demographics, where they live, how much money they earn, their interests, etc. When it comes to promoting said products or services, marketers walk a very fine line between fact and fiction. They're storytellers. They're advocates. They're human.

They have pride in what they do and their accomplishments.They love what they do. They enjoy the challenges that they're presented. They live for moving the needle. And they work hard developing tactics and programs that will help the company improve its bottom-line.

All of this isn't news to you, I'm sure. But did you know that there are things marketers won't tell you? Here are a few things you'll never hear from your marketer:

Marketer's are afraid

This is probably the number one thing that they'll never voice to you directly. Marketers know that as the economy goes, so does their job. I was laid off of three consecutive jobs once for economic reasons. Talk about a bitter pill to swallow. It's hard going into a job thinking that the clock is ticking. I, like all of my marketing bretheren, do the most amazing job possible for the employer, but we always have that little tinge of doubt in the back of our minds. Of course, we'll never tell you this.

We know you're afraid

Believe it or not, it costs money to make money. Shocking and profound, I know. Lots of companies, certainly not all, are very specific with their marketing plans and are not wanting to try anything new. If it ain't broke, why fix it? We know that you want the company to be successful, but you have to let us do our jobs. We know that going outside the box to try something new involves some risk and that you'd rather stay vanilla as opposed to rocky road. We understand what you're going through and we're your partners through this, but you have to let us do what we were hired to do. Of course, we'll never tell you directly that you're scared.

You don't need marketing

For obvious reasons, you'll never hear a marketer utter these words. It doesn't matter what you're selling, you need to have some sort of marketing program in place. If you truly didn't need to market your business, we wouldn't have jobs.

So what say you? Do you have things you won't share with your employer? Are you a marketer? Are there are things you would add to this list? Let's discuss in the comments!

 

Disclosure of Material Connection

Some of the links in the post above may be affiliate links. This means if you click on a link and make a purchase, I will receive a modest commission from the sale. These links help support the maintenance of this website.


Please be advised that I only recommend products or services that I have used or tried personally and believe will add value to my readers' lives. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”