Increase Marketing Productivity with these 3 Utilities

Increase Marketing Productivity with these 3 Utilities

photo credit: FindYourSearch via photopin cc

photo credit: FindYourSearch via photopin cc

Most everyone wants to be more productive. Many of us are searching for ways to be more efficient in our lives and with the growth of digital utilities, we’re finding innovative ways to be more productive. With content becoming an important component in marketing endeavors, it’s important for marketers to use tools that allow them to be as efficient as possible.

Let’s take a look at a few of these utilities that help make us more productive in our marketing practices. 


Many people used to use Google Reader as their newsfeed reader of choice, but when it was closed by Google in 2013, many users were left looking for an alternative. Enter Feedly. Feedly has become the de facto replacement for Google Reader, offering many features that mirrored those offered by Reader. Feedly lets users read content from various RSS feeds via a convenient interface. If you’re an avid reader, Feedly is a great utility for saving time. One of the other great features of Feedly is that it has a variety of sharing tools. If you’re a pro subscriber, you can save articles directly to Evernote via the app and website. You can also save articles straight to your favorite reading app such as Pocket or Instapaper.


If you’re using a service like Feedly, it’s really easy to get overwhelmed by the sheer volume of content that is delivered. And if you’re like me, subscribing to hundreds of RSS feeds via Feedly or another service, you probably don’t have the time to read everything as you see it. Pocket is a free service that allows you to save content to read later. In fact, Pocket used to be called the “Read it Later” app as it allows you to save and download content to review at a more convenient time. And it’s not just for saving articles. Pocket allows you to save images and video for review later, which is a nice benefit.

Pocket has a variety of apps on many different platforms so that you can take your content with you to consume later, allowing you to get more productivity out of your day. You can also share content to your favorite social networks or other apps, like Buffer, directly from the Pocket app.


One of the key components of social media marketing is being able to share content that is relevant to your audience. Most people don’t have the ability to be online at all times of day to post updates to their various networks, which is where a service like Buffer comes into play. Buffer allows you to store articles, links, images, and more to be posted at designated intervals on your social networks. One of the great things about Buffer is that it has browser extensions and interfaces with a variety of other apps to allow you to add content to your Buffer. You can also customize your posting schedule to suit your needs or to fit with when your audience is online.

Buffer offers three levels of service: their free plan which includes a limited number of connected social networks and items in your Buffer; an Awesome plan which allows unlimited Buffer items and an increased number of connected networks for $10 per month; and their newly introduced Buffer for Business which gives robust analytical reporting capabilities to social media managers to measure the effectiveness of their campaigns. Buffer for business starts at $50 per month and gives businesses multiple users and even more connected networks.


If you’re a content consumer, or a marketer, you’ll find that these three apps will give you more time in your day. So what say you? Do you have any utilities to share? Please do so in the comments!

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