Chasing Your Dreams Requires 5 Key Ingredients

Chasing Your Dreams Requires 5 Key Ingredients

I'm going to tell you a story about my friend Cassie. She's an amazing baker and in college she pursued a graphic design degree and then eventually started on her master's in typography. Baking had been a hobby of hers for many years and she finally decided to turn her passion into a business. She dropped out of grad school and started putting all of her efforts and resources into her fledgling business, Boujie Baking Company.

Cassie's business, Boujie Baking Company, creates treats that are created using fine ingredients and beers from regional craft breweries. What started out as just a casual hobby, has evolved into a new career venture that has an interesting hook. Cassie eventually left her day job and focused on growing her business full-time which was aided greatly by a Kickstarter campaign. Let's fast forward 18 months. Today, she's still a one woman show, doing the accounting, marketing, baking, packaging, shipping, networking, etc. for her business, but the amazing thing is her business has reached an interesting crossroads in terms of its growth.

Read on to learn more about the crossroads Cassie has reached and four things are needed to chase your dreams.

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Sell More By Asking the Right Questions

Sell More By Asking the Right Questions

Get more sales by asking the right questions.

photo credit: Rich Renomeron via photopin cc

By a show of hands, how many of you love being sold to by a pushy salesman? Ok, now how many of you like being sold to, period? Really? That’s not surprising.

Now let’s flip the question. How many of you like selling? Right. If you don’t like selling, how do you make any money? All of those are valid questions to ask, especially if you’re running a business. No doubt if you have your own business, you don’t like fielding calls from solicitors trying to get you to buy their fancy new widget that will revolutionize your operation. You also don’t like forcing your wares on people, but know that they’re responsible for your livelihood. Quite a conundrum you’re in.

What if I told you that there’s a way that you can sell where it doesn’t seem like you’re selling? Cue the angelic  trumpeters. Read on to learn more.
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Pound the Pavement Marketing

Pound the Pavement Marketing

photo credit: gawul via photopin cc

photo credit: gawul via photopin cc

If you have a business, you don't need to spend a ton of money marketing your goods and services as there are some relatively inexpensive outside-the-box things you can consider in an effort to drive sales.  Read on to see an example of one such idea.

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Looking Back at 2013 – Marketing and Business

Looking Back at 2013 – Marketing and Business

Today we're continuing our look back at the best posts from Jarrod Galm Design and Marketing. For today's retrospective, we're going to look at the posts that dealt with marketing and or business. Did you miss part one that looked at the Social Media posts? You can see them here. What about part two where I looked back at the best technology posts? I've got you covered.

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Create a Customer Persona for Better Marketing

Create a Customer Persona for Better Marketing

Have better marketing by creating a customer persona

photo credit: Sharon Drummond via photopin cc

I talked a while back about getting to know your customers and I've been reading David Meerman Scott's book, The New Rules of Marketing & PR. In the book, Scott encourages businesses to create a customer profile, or as he calls it, a customer persona, to use for creating business and marketing action plans. Targeting these personas is what makes marketing for your business more effective. I couldn't agree more.

So how does one create a marketing persona? Read on to find out.

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