How to Win Friends and Influence People Online

How to Win Friends and Influence People Online

How to Win Friends and Influence People Online

photo credit: Pink Sherbet Photography via photopin cc Image Cropped to fit dimensions.

If you haven't read Dale Carnegie's How To Win Friends and Influence People, it's a fantastic resource for anyone looking to hone their people skills. The book discusses a lot of principles that can be applied to our daily interactions with others, whether it be in a professional or personal situation.

Today I'm going to discuss a few of his ideas and how they can be applied to the online world.

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Using Social Media To Silence Critics

Using Social Media To Silence Critics

Social Media Can be Abused to silence critics

photo credit: quinn.anya via photopin cc

Social Media gives you a chance to listen to your customers and engage them in conversations. On the flip side, customers have the opportunity to not only engage you directly, but talk about your business to anyone who will listen. I mentioned a few of my social media pet peeves in an earlier post and one that really should be added to the list is companies who listen and respond to complaints by inviting the customer to send them a message so that they can take care of the issue.

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Recent Hotel Customer Service Experience Burns Me

Recent Hotel Customer Service Experience Burns Me

Hotel Customer Service Graphic

Photo Credit: zachtrek CC

I'm a proponent of providing a high quality customer service experience for your customers. If you're a business and you don't meet or exceed your customers' expectations, you're leaving yourself open for bad publicity, bad yelp reviews, or angry comments on social media. It's not rocket science to provide quality service. Unfortunately, my wife and I were the victims of lousy hotel customer service during a recent stay. I figure the experience can serve as an object lesson for businesses in what to do when customers have a complaint. Read on for the full story.

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5 Tips for Creating Advocate Customers

5 Tips for Creating Advocate Customers

If you're in business, you love having repeat customers. These are the people who have had a positive experience with your company and you provide products and or services that they need. As a business, having repeat customers gives you some security knowing that they'll be patronizing you more.

But what about advocate customers? They are more than just repeat customers as they will become unofficial ambassadors for your brand. They're the ones who will go out of their way to spread the word about your business and products and services to anyone who will listen. They'll post on Facebook, Twitter, and pin your stuff on Pinterest. They'll strike up conversations with people in line at the grocery store. They will talk to their friends and family about you. Nothing beats the power of a recommendation or a referral. These customers are gold for any organization.

How do you create these advocates? Here are five suggestions:

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Get to Know Your Customers

Get to Know Your Customers

photo credit: MoDOT Photos via photopin cc

photo credit: MoDOT Photos via photopin cc

As a marketer, I get paid for my knowledge and understanding of the marketplace. I am paid to understand who my customers are and what types of things interest them. I also have to have some sort of idea of what marketing methods are going to reach them best.

Did you know there's something you can do to enhance your sales? It's really simple:

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