Under Promise and Over Deliver – In Marketing, Business, and Life

Under Promise and Over Deliver – In Marketing, Business, and Life

I don’t know about you, but doing business with a company that provides excellent value and superior customer service, is something I really appreciate and enjoy. One of the simplest things companies can do is to under promise something, but over deliver on that promise.

Can you imagine the delight of the customer when they’re expecting one outcome, but get something pleasant entirely outside of their expectations?

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Are You Concerned About Showrooming? Time to Up Your Game.

Are You Concerned About Showrooming? Time to Up Your Game.

Notice: Prices subject to change according to customer's attitude.

photo credit: RW PhotoBug via photopin cc

Showrooming is the practice of people going into a brick and mortar store to physically look at a product and then walking out to buy elsewhere, either at another brick and mortar location, or online.

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Customer Service that Kills – Not Literally – 5 Ideas for Killer Customer Service

Customer Service that Kills – Not Literally – 5 Ideas for Killer Customer Service

Committed to Excellence and Customer Satisfaction

photo credit: roland via photopin cc

Customer service shouldn’t be difficult. My recent experiences with some companies have challenged this thinking, which is unfortunate.  Technology has made it incredibly easy for customers to compare prices, read reviews on sites like Yelp.com, and make informed decisions about whether or not they’re going to patronize a particular business or not.

I don’t know about you, but I’m willing to pay a little more for a positive customer service experience. Businesses looking for ways to cut corners still have the ability to offer killer customer service to their customers.

Here are five suggestions for providing killer customer service:

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The Power of a Negative Customer Experience

The Power of a Negative Customer Experience

Bathrooms are For Customers OnlyIt amazes me how many businesses disregard the needs of their customers or even potential customers. With increased competition from online retailers, those with physical locations need to go the extra mile for the customer. Even those with online presences need to do their best to retain the customers they have while attracting new ones.

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