TV Advertising’s Dirty Little Secrets Revealed

TV Advertising’s Dirty Little Secrets Revealed

TV Advertising Dirty Little Secrets Revealed

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By a show of hands, how many of you watch TV? Ok, now how many of you watch live TV, or shows as they're being broadcast? Really? Only a handful of you? That's not surprising as more and more households are starting to use DVRs to record shows with almost half of TV-owning households having a DVR installed. This is according to Nielsen Media Research.

The DVR is one dirty little secret the TV networks want you to ignore. Learn more about the DVR and other dirty little TV Advertising secrets by reading on.

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Create a Customer Persona for Better Marketing

Create a Customer Persona for Better Marketing

Have better marketing by creating a customer persona

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I talked a while back about getting to know your customers and I've been reading David Meerman Scott's book, The New Rules of Marketing & PR. In the book, Scott encourages businesses to create a customer profile, or as he calls it, a customer persona, to use for creating business and marketing action plans. Targeting these personas is what makes marketing for your business more effective. I couldn't agree more.

So how does one create a marketing persona? Read on to find out.

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Three Things Marketers Won’t Tell You

Three Things Marketers Won’t Tell You

Businesses need marketing. While it's the first budget to be slashed during an economic downturn and the last to return when things improve, companies need the expertise of a marketer in an effort to grow their business. They're tasked with selling products and services while meeting budgets and attaining goals for their employers.

To do this successfully, they have to have an understanding of their customers; knowing their demographics, where they live, how much money they earn, their interests, etc. When it comes to promoting said products or services, marketers walk a very fine line between fact and fiction. They're storytellers. They're advocates. They're human.

They have pride in what they do and their accomplishments.They love what they do. They enjoy the challenges that they're presented. They live for moving the needle. And they work hard developing tactics and programs that will help the company improve its bottom-line.

All of this isn't news to you, I'm sure. But did you know that there are things marketers won't tell you? Here are a few things you'll never hear from your marketer:

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How to Win Friends and Influence People Online

How to Win Friends and Influence People Online

How to Win Friends and Influence People Online

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If you haven't read Dale Carnegie's How To Win Friends and Influence People, it's a fantastic resource for anyone looking to hone their people skills. The book discusses a lot of principles that can be applied to our daily interactions with others, whether it be in a professional or personal situation.

Today I'm going to discuss a few of his ideas and how they can be applied to the online world.

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The Disappearance of Black Friday

The Disappearance of Black Friday

For the past several years, retailers have started opening up as early as possible on the day after Thanksgiving, affectionately known as “Black Friday.” It used to be that the stores would open at 8 a.m., then 7 a.m., then 5 a.m., then even 4 a.m. This year, stores are actually opening on Thanksgiving for Black Friday. I think it's safe to say that next year, stores won't even bother closing on Thanksgiving as sales have become that important to them.

Read on for my commentary on stores opening on Thanksgiving.

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