3 Ways to get More Out of Twitter

3 Ways to get More Out of Twitter

Twitter. One of the major players in the social media marketing space with over 231 Million monthly active users. Couple that with the fact that there are millions of tweets on a daily basis, it's hard to keep ahead of what interests you.

If you're a casual Twitter user or even a small business looking to get into using the service, it can be kind of daunting and if not managed appropriately, overwhelming.

But there's hope. Below are three ways you can get more out of Twitter.

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Re-Pin, Repost, Retweet, Repeat!

Re-Pin, Repost, Retweet, Repeat!

Sharing is Caring on Social Media

photo credit: webtreats via photopin cc

Everyone loves it when they get an RT (retweet). It's an awesome feeling to see something you've pinned on Pinterest get re-pinned. Or what about that killer Facebook status that gets shared or reposted. People get excited when their content gets shared by others as it shows that they've generated content that was interesting, amusing, informative, educational, or some combination of the four.

What does it take to get someone to share your content? Does this help grow your platform? Read on to find out.

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Social Media and Small Business

Social Media and Small Business

Social Media and Business

photo credit: Jason A. Howie via photopin cc

I had an interesting conversation earlier this week with a colleague about businesses and their social media activities. What's really interesting is that in his daily encounters with smaller businesses, they're not using social media effectively. I've seen the same thing in my daily web travels. Businesses who think posting sporadic updates solely about them and their business (e.g. check out our sale! or our new catalog is out!) is how social media works. And then they get frustrated when it's not working the way they envisioned.

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The Do’s and Don’ts of Social Media for the People of Earth

The Do’s and Don’ts of Social Media for the People of Earth

The Do's and Don'ts of Social Media - Blackboard graphic

photo credit: Corey Leopold via photopin cc

Whether you want to admit it or not, social media is here to stay. Initially dismissed by many as just a fad, the practice is becoming more mainstream as more people and companies are starting to embrace it as part of their day.

People use it to connect with likeminded folks, to research things, explore their passions, ask questions, and keep friends/family updated with their lives. Companies are using social media as part of their marketing toolbox, connecting with customers, sharing valuable content, and giving a voice to the usually perceived cold and uncaring corporate behemoth.

Using social media isn't rocket science, but as with anything, there are Do's and Don'ts with using it. Below is a brief list of social media do's and don'ts for individuals in no particular order.

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Americans are Mighty Mobile [Infographic]

Americans are Mighty Mobile [Infographic]

Americans love their smartphones. Maybe not as much as the Japanese or other countries around the world, but we're definitely in the top five in terms of our smartphone usage. And each year, especially as the mobile technology advances, we have become more accustomed to using the devices to support our daily activities. Not only do we use them to communicate, but we also use them to surf the web, listen to music, watch videos, and more.

A recent Nielsen study indicates that the global smartphone using population is expanding. If you're a business owner and don't have a presence on any of the various social networks, there's a good chance you're losing business given that 63% of American smartphone users browse social networks. And to add insult to injury, if you don't have a mobile responsive website, you're also risking alienating potential customers as 82% surf the web from their devices.

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