Chasing Your Dreams Requires 5 Key Ingredients

Chasing Your Dreams Requires 5 Key Ingredients

I’m going to tell you a story about my friend Cassie. She’s an amazing baker and in college she pursued a graphic design degree and then eventually started on her master’s in typography. Baking had been a hobby of hers for many years and she finally decided to turn her passion into a business. She dropped out of grad school and started putting all of her efforts and resources into her fledgling business, Boujie Baking Company.

Cassie’s business, Boujie Baking Company, creates treats that are created using fine ingredients and beers from regional craft breweries. What started out as just a casual hobby, has evolved into a new career venture that has an interesting hook. Cassie eventually left her day job and focused on growing her business full-time which was aided greatly by a Kickstarter campaign. Let’s fast forward 18 months. Today, she’s still a one woman show, doing the accounting, marketing, baking, packaging, shipping, networking, etc. for her business, but the amazing thing is her business has reached an interesting crossroads in terms of its growth.

Read on to learn more about the crossroads Cassie has reached and four things are needed to chase your dreams.

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Sell More By Asking the Right Questions

Sell More By Asking the Right Questions

Get more sales by asking the right questions.

photo credit: Rich Renomeron via photopin cc

By a show of hands, how many of you love being sold to by a pushy salesman? Ok, now how many of you like being sold to, period? Really? That’s not surprising.

Now let’s flip the question. How many of you like selling? Right. If you don’t like selling, how do you make any money? All of those are valid questions to ask, especially if you’re running a business. No doubt if you have your own business, you don’t like fielding calls from solicitors trying to get you to buy their fancy new widget that will revolutionize your operation. You also don’t like forcing your wares on people, but know that they’re responsible for your livelihood. Quite a conundrum you’re in.

What if I told you that there’s a way that you can sell where it doesn’t seem like you’re selling? Cue the angelic  trumpeters. Read on to learn more.
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Pound the Pavement Marketing

Pound the Pavement Marketing

photo credit: gawul via photopin cc

photo credit: gawul via photopin cc

If you have a business, you don’t need to spend a ton of money marketing your goods and services as there are some relatively inexpensive outside-the-box things you can consider in an effort to drive sales.  Read on to see an example of one such idea.

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Looking Back at 2013 – Marketing and Business

Looking Back at 2013 – Marketing and Business

Today we’re continuing our look back at the best posts from Jarrod Galm Design and Marketing. For today’s retrospective, we’re going to look at the posts that dealt with marketing and or business. Did you miss part one that looked at the Social Media posts? You can see them here. What about part two where I looked back at the best technology posts? I’ve got you covered.

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Three Things Marketers Won’t Tell You

Three Things Marketers Won’t Tell You

Businesses need marketing. While it’s the first budget to be slashed during an economic downturn and the last to return when things improve, companies need the expertise of a marketer in an effort to grow their business. They’re tasked with selling products and services while meeting budgets and attaining goals for their employers.

To do this successfully, they have to have an understanding of their customers; knowing their demographics, where they live, how much money they earn, their interests, etc. When it comes to promoting said products or services, marketers walk a very fine line between fact and fiction. They’re storytellers. They’re advocates. They’re human.

They have pride in what they do and their accomplishments.They love what they do. They enjoy the challenges that they’re presented. They live for moving the needle. And they work hard developing tactics and programs that will help the company improve its bottom-line.

All of this isn’t news to you, I’m sure. But did you know that there are things marketers won’t tell you? Here are a few things you’ll never hear from your marketer:

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