Increase Marketing Productivity with these 3 Utilities

Increase Marketing Productivity with these 3 Utilities

photo credit: FindYourSearch via photopin cc

photo credit: FindYourSearch via photopin cc

Most everyone wants to be more productive. Many of us are searching for ways to be more efficient in our lives and with the growth of digital utilities, we're finding innovative ways to be more productive. With content becoming an important component in marketing endeavors, it's important for marketers to use tools that allow them to be as efficient as possible.

Let's take a look at a few of these utilities that help make us more productive in our marketing practices. 

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Reduce, Reuse, Recycle, Repurpose!

Reduce, Reuse, Recycle, Repurpose!

photo credit: kevin dooley via photopin cc

photo credit: kevin dooley via photopin cc

Creating content that's compelling for your audience came seem like a daunting task. Depending how often you publish, coming up with new content can seem like a challenge. You've probably seen similar stories before, telling you that it's ok to reuse older content. It's perfectly ok to take stuff you've done before, pull it out of mothballs, dust it off, and package and present it in a new way.

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Building Engagement with the Second Screen

Building Engagement with the Second Screen

Using the Second Screen

Photo Credit: LGEPR CC

Media and content producers are increasingly turning to the second screen in an effort to get viewers and/or readers engaged with their content. In this age of short attention spans, measuring how many people are actually watching a particular show or reading a particular article doesn't carry the same weight as someone who is directly interacting with the content. Advances in tablets, smart phones, and other devices are making it incredibly easy for the content producers to engage and interact with their fans. What does this mean and how do I start building better engagement with the second screen? Read on.

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The Three E’s of Content Marketing

The Three E’s of Content Marketing

The 3 E's of Content Marketing

photo credit: Justin in SD via photopin cc

I recently starting reading David Meerman Scott's The New Rules of Marketing & PR and it got me thinking a lot about the marketing discipline. It's really interesting in the 10+ years since I started out in the marketing profession how marketing as a practice has evolved. Scott calls advertising “interruption marketing” as consumers need to be interrupted in order to consume the message. The TV commercial needs to get the viewer's attention; the print ad in that slick magazine needs to grab the eye of the reader; that pop up ad on your favorite website needs to make it past the ad / pop up blocker that you have installed.

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