photo credit: quinn.anya via photopin cc
Social Media gives you a chance to listen to your customers and engage them in conversations. On the flip side, customers have the opportunity to not only engage you directly, but talk about your business to anyone who will listen. I mentioned a few of my social media pet peeves in an earlier post and one that really should be added to the list is companies who listen and respond to complaints by inviting the customer to send them a message so that they can take care of the issue.