The Value of Free

The Value of Free

With customers becoming more discerning about how they're spending their money, businesses need to look at ways to give their customers added value. Adding value to a potential transaction doesn't have to cost a lot, but could pay huge dividends down the road with increased business.

You don't necessarily need to add the value as part of a transaction as it's ok to give something away for free in an effort to earn business.

I talked earlier about the value of a handwritten note and how that can help your business. But what are some other ideas? Read on for more.

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Apple’s Bold Move

Apple’s Bold Move

photo credit: goobimama via photopin cc

photo credit: goobimama via photopin cc

On October 22, 2013, Apple had a new product introduction where they introduced the iPad Air as well as some other products. They also used the stage to announce the availability of their new operating system, Mavericks, which is now available.

The most striking thing about the announcement was the fact that the operating system upgrade was going to be free for existing Mac users dating back to 2007 machines, regardless of the OS they're currently running. In addition, Apple's suite of productivity/creativity tools (iLife and iWork) will also be free with the purchase of a new device.

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3 Free Utilities that Increase Productivity – Evernote

3 Free Utilities that Increase Productivity – Evernote

Image of Evernote Homepage

Evernote Homepage

This is Part Two of a Three Part Series.

Free is one of my favorite four letter F words. Often, when I hear the word free, I would think of something being less than stellar or having fewer features because it is free. You know the adage, “you get what you pay for,” more often than not holds true. However, there are exceptions to every rule.

I have found three awesome utilities that have changed the way I work and have made me more productive. In this three part series, I’m going to discuss LastPassEvernote, and Workflowy and how they’ve helped me be more productive.

I talked about LastPass in the first post. Today, I'm tackling Evernote.

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