With customers becoming more discerning about how they're spending their money, businesses need to look at ways to give their customers added value. Adding value to a potential transaction doesn't have to cost a lot, but could pay huge dividends down the road with increased business.
You don't necessarily need to add the value as part of a transaction as it's ok to give something away for free in an effort to earn business.
I talked earlier about the value of a handwritten note and how that can help your business. But what are some other ideas? Read on for more.
Apple’s Bold Move
photo credit: goobimama via photopin cc
On October 22, 2013, Apple had a new product introduction where they introduced the iPad Air as well as some other products. They also used the stage to announce the availability of their new operating system, Mavericks, which is now available.
The most striking thing about the announcement was the fact that the operating system upgrade was going to be free for existing Mac users dating back to 2007 machines, regardless of the OS they're currently running. In addition, Apple's suite of productivity/creativity tools (iLife and iWork) will also be free with the purchase of a new device.
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