With customers becoming more discerning about how they're spending their money, businesses need to look at ways to give their customers added value. Adding value to a potential transaction doesn't have to cost a lot, but could pay huge dividends down the road with increased business.
You don't necessarily need to add the value as part of a transaction as it's ok to give something away for free in an effort to earn business.
I talked earlier about the value of a handwritten note and how that can help your business. But what are some other ideas? Read on for more.
