Growing Number of Adults Get News from Social Media [Infographic]

Growing Number of Adults Get News from Social Media [Infographic]

The Pew Research Center recently released a new study showing a growing number of adults are getting their news from social media. According to the study, 30% of Americans get their news on Facebook while another 8% get their news from Twitter. The study also showed that 84% of American adults do not use Twitter. Of the 16% who use Twitter, slightly more than half of those get their news via the medium. That's astounding, showing how important Twitter is becoming as a marketing vehicle.

But wait, there's more.

[Read more…]

Americans are Mighty Mobile [Infographic]

Americans are Mighty Mobile [Infographic]

Americans love their smartphones. Maybe not as much as the Japanese or other countries around the world, but we're definitely in the top five in terms of our smartphone usage. And each year, especially as the mobile technology advances, we have become more accustomed to using the devices to support our daily activities. Not only do we use them to communicate, but we also use them to surf the web, listen to music, watch videos, and more.

A recent Nielsen study indicates that the global smartphone using population is expanding. If you're a business owner and don't have a presence on any of the various social networks, there's a good chance you're losing business given that 63% of American smartphone users browse social networks. And to add insult to injury, if you don't have a mobile responsive website, you're also risking alienating potential customers as 82% surf the web from their devices.

[Read more…]