Looking Back at 2013 – Marketing and Business

Looking Back at 2013 – Marketing and Business

Today we're continuing our look back at the best posts from Jarrod Galm Design and Marketing. For today's retrospective, we're going to look at the posts that dealt with marketing and or business. Did you miss part one that looked at the Social Media posts? You can see them here. What about part two where I looked back at the best technology posts? I've got you covered.

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TV Advertising’s Dirty Little Secrets Revealed

TV Advertising’s Dirty Little Secrets Revealed

TV Advertising Dirty Little Secrets Revealed

photo credit: Roel Wijnants via photopin cc

By a show of hands, how many of you watch TV? Ok, now how many of you watch live TV, or shows as they're being broadcast? Really? Only a handful of you? That's not surprising as more and more households are starting to use DVRs to record shows with almost half of TV-owning households having a DVR installed. This is according to Nielsen Media Research.

The DVR is one dirty little secret the TV networks want you to ignore. Learn more about the DVR and other dirty little TV Advertising secrets by reading on.

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Create a Customer Persona for Better Marketing

Create a Customer Persona for Better Marketing

Have better marketing by creating a customer persona

photo credit: Sharon Drummond via photopin cc

I talked a while back about getting to know your customers and I've been reading David Meerman Scott's book, The New Rules of Marketing & PR. In the book, Scott encourages businesses to create a customer profile, or as he calls it, a customer persona, to use for creating business and marketing action plans. Targeting these personas is what makes marketing for your business more effective. I couldn't agree more.

So how does one create a marketing persona? Read on to find out.

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Three Things Marketers Won’t Tell You

Three Things Marketers Won’t Tell You

Businesses need marketing. While it's the first budget to be slashed during an economic downturn and the last to return when things improve, companies need the expertise of a marketer in an effort to grow their business. They're tasked with selling products and services while meeting budgets and attaining goals for their employers.

To do this successfully, they have to have an understanding of their customers; knowing their demographics, where they live, how much money they earn, their interests, etc. When it comes to promoting said products or services, marketers walk a very fine line between fact and fiction. They're storytellers. They're advocates. They're human.

They have pride in what they do and their accomplishments.They love what they do. They enjoy the challenges that they're presented. They live for moving the needle. And they work hard developing tactics and programs that will help the company improve its bottom-line.

All of this isn't news to you, I'm sure. But did you know that there are things marketers won't tell you? Here are a few things you'll never hear from your marketer:

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Using Social Media To Silence Critics

Using Social Media To Silence Critics

Social Media Can be Abused to silence critics

photo credit: quinn.anya via photopin cc

Social Media gives you a chance to listen to your customers and engage them in conversations. On the flip side, customers have the opportunity to not only engage you directly, but talk about your business to anyone who will listen. I mentioned a few of my social media pet peeves in an earlier post and one that really should be added to the list is companies who listen and respond to complaints by inviting the customer to send them a message so that they can take care of the issue.

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