Looking Back at 2013 – Social Media Posts

Looking Back at 2013 – Social Media Posts

As 2013 is winding down, now's a good time to take a look back at some of the most popular Jarrod Galm Design and Marketing posts from the year. In this installment, I'm going to take a look at a handful of the social media posts that proved valuable to my readers.

Social Media is a growing promotional medium and it's very important for businesses of all sizes to start using the technologies and harnessing the power of social media. Whether you're an individual or a business, it behooves you to be active on social media.

[Read more…]

10 Reasons Why You Need a Social Media Manager

10 Reasons Why You Need a Social Media Manager

Social Media Managers keep you on target

photo credit: Richard_of_England via photopin cc

In a previous post I discussed how some are saying the Social Media Manager is a dying profession. It isn't dying. It's that companies are trying to make do with fewer resources by having their current employees wear many different hats. While this helps stretch resources it can be detrimental to the employee's productivity and the welfare of the business.

It may be good to have socially savvy employees, but businesses still need someone to manage the social media presence. Below are ten reasons why your business needs a social media manager.

[Read more…]

Yes, You Do Need A Social Media Manager

Yes, You Do Need A Social Media Manager

CNN recently published an article saying that the Social Media (marketing) Manager is dead. What's interesting is that the data does tend to indicate that there are fewer Social Media Manager jobs, but many other jobs are requiring social media skills. Whether you're in customer service, human resources, sales, etc., companies want their people to be social media savvy.

In a down economy businesses are going to look for ways to save money. Unfortunately, any sort of marketing is usually the first budget to be cut and usually the last to return, unless of course the company is forward-thinking and knows how vital marketing is for their business. Since social media is becoming more mainstream with plenty of apps and services available that help make “doing social media” easier, it makes sense for companies to want their current (or future) employees to wear many different hats.

[Read more…]