Apple’s Bold Move

Apple’s Bold Move

photo credit: goobimama via photopin cc

photo credit: goobimama via photopin cc

On October 22, 2013, Apple had a new product introduction where they introduced the iPad Air as well as some other products. They also used the stage to announce the availability of their new operating system, Mavericks, which is now available.

The most striking thing about the announcement was the fact that the operating system upgrade was going to be free for existing Mac users dating back to 2007 machines, regardless of the OS they’re currently running. In addition, Apple’s suite of productivity/creativity tools (iLife and iWork) will also be free with the purchase of a new device.

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