The Importance of Branding, According to the NFL

The Importance of Branding, According to the NFL

The National Football League is an entertainment juggernaut, raking in billions of dollars annually through its various enterprises. The NFL is a marketing leader, teaching businesses big and small a variety of lessons that can be applied to their practices.

One of the biggest lessons that the NFL absolutely excels at is branding. The league has spent years developing its brand and expanding its influence globally. The teams in tandem with the league have spent hundreds of millions of dollars promoting themselves, becoming fixtures of the community, and assimilating into their home region. Seriously, take a look at how the teams brand themselves. And remember, a brand isn’t just a logo. It’s so much more, but more about that in a bit.

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