By a show of hands, how many of you love being sold to by a pushy salesman? Ok, now how many of you like being sold to, period? Really? That’s not surprising.
Now let’s flip the question. How many of you like selling? Right. If you don’t like selling, how do you make any money? All of those are valid questions to ask, especially if you’re running a business. No doubt if you have your own business, you don’t like fielding calls from solicitors trying to get you to buy their fancy new widget that will revolutionize your operation. You also don’t like forcing your wares on people, but know that they’re responsible for your livelihood. Quite a conundrum you’re in.
What if I told you that there’s a way that you can sell where it doesn’t seem like you’re selling? Cue the angelic trumpeters. Read on to learn more.