Looking Back at 2013 – Technology Posts

Looking Back at 2013 – Technology Posts

As we continue to wind down 2013 and race toward the dawn of 2014, I'm taking a look back at some of my most popular posts from this year. In this installment, I'm taking a look at the technology-related posts. If you missed the first installment, Looking Back at 2013 – Social Media Posts, you can see 'em here.

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Looking Back at 2013 – Social Media Posts

Looking Back at 2013 – Social Media Posts

As 2013 is winding down, now's a good time to take a look back at some of the most popular Jarrod Galm Design and Marketing posts from the year. In this installment, I'm going to take a look at a handful of the social media posts that proved valuable to my readers.

Social Media is a growing promotional medium and it's very important for businesses of all sizes to start using the technologies and harnessing the power of social media. Whether you're an individual or a business, it behooves you to be active on social media.

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Create a Customer Persona for Better Marketing

Create a Customer Persona for Better Marketing

Have better marketing by creating a customer persona

photo credit: Sharon Drummond via photopin cc

I talked a while back about getting to know your customers and I've been reading David Meerman Scott's book, The New Rules of Marketing & PR. In the book, Scott encourages businesses to create a customer profile, or as he calls it, a customer persona, to use for creating business and marketing action plans. Targeting these personas is what makes marketing for your business more effective. I couldn't agree more.

So how does one create a marketing persona? Read on to find out.

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3 Tools That I’m Thankful For

3 Tools That I’m Thankful For

Tools I'm thankful for.

photo credit: Douglas Brown via photopin cc5

With the Thanksgiving holiday just around the corner, I thought it might be a good time to give thanks for some of the amazing tools that help me get through my day. These are just a few of the apps / services that I use regularly. Feel free to share yours with us in the comments!

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Using Social Media To Silence Critics

Using Social Media To Silence Critics

Social Media Can be Abused to silence critics

photo credit: quinn.anya via photopin cc

Social Media gives you a chance to listen to your customers and engage them in conversations. On the flip side, customers have the opportunity to not only engage you directly, but talk about your business to anyone who will listen. I mentioned a few of my social media pet peeves in an earlier post and one that really should be added to the list is companies who listen and respond to complaints by inviting the customer to send them a message so that they can take care of the issue.

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