Social Media Success in One Word: Engagement

Social Media Success in One Word: Engagement

Social Media Success comes from Engagement

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Social media success can be defined in one word: engagement. The term engagement naturally has a lot meanings, especially when we're discussing it as it pertains to social media.

Literally defined, it means “the action of engaging or being engaged” and no, I'm not talking about that getting down on one knee kind of engagement. I'm talking about interacting with your tribe in thoughtful and meaningful ways.

But Jarrod, how do I engage with my tribe? I'm glad you asked! Below are five ways to engage with your audience using social media.

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Growing Number of Adults Get News from Social Media [Infographic]

Growing Number of Adults Get News from Social Media [Infographic]

The Pew Research Center recently released a new study showing a growing number of adults are getting their news from social media. According to the study, 30% of Americans get their news on Facebook while another 8% get their news from Twitter. The study also showed that 84% of American adults do not use Twitter. Of the 16% who use Twitter, slightly more than half of those get their news via the medium. That's astounding, showing how important Twitter is becoming as a marketing vehicle.

But wait, there's more.

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3 Ways to get More Out of Twitter

3 Ways to get More Out of Twitter

Twitter. One of the major players in the social media marketing space with over 231 Million monthly active users. Couple that with the fact that there are millions of tweets on a daily basis, it's hard to keep ahead of what interests you.

If you're a casual Twitter user or even a small business looking to get into using the service, it can be kind of daunting and if not managed appropriately, overwhelming.

But there's hope. Below are three ways you can get more out of Twitter.

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Re-Pin, Repost, Retweet, Repeat!

Re-Pin, Repost, Retweet, Repeat!

Sharing is Caring on Social Media

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Everyone loves it when they get an RT (retweet). It's an awesome feeling to see something you've pinned on Pinterest get re-pinned. Or what about that killer Facebook status that gets shared or reposted. People get excited when their content gets shared by others as it shows that they've generated content that was interesting, amusing, informative, educational, or some combination of the four.

What does it take to get someone to share your content? Does this help grow your platform? Read on to find out.

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Social Media and Small Business

Social Media and Small Business

Social Media and Business

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I had an interesting conversation earlier this week with a colleague about businesses and their social media activities. What's really interesting is that in his daily encounters with smaller businesses, they're not using social media effectively. I've seen the same thing in my daily web travels. Businesses who think posting sporadic updates solely about them and their business (e.g. check out our sale! or our new catalog is out!) is how social media works. And then they get frustrated when it's not working the way they envisioned.

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