Increase Marketing Productivity with these 3 Utilities

Increase Marketing Productivity with these 3 Utilities

photo credit: FindYourSearch via photopin cc

photo credit: FindYourSearch via photopin cc

Most everyone wants to be more productive. Many of us are searching for ways to be more efficient in our lives and with the growth of digital utilities, we're finding innovative ways to be more productive. With content becoming an important component in marketing endeavors, it's important for marketers to use tools that allow them to be as efficient as possible.

Let's take a look at a few of these utilities that help make us more productive in our marketing practices. 

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Americans are Mighty Mobile [Infographic]

Americans are Mighty Mobile [Infographic]

Americans love their smartphones. Maybe not as much as the Japanese or other countries around the world, but we're definitely in the top five in terms of our smartphone usage. And each year, especially as the mobile technology advances, we have become more accustomed to using the devices to support our daily activities. Not only do we use them to communicate, but we also use them to surf the web, listen to music, watch videos, and more.

A recent Nielsen study indicates that the global smartphone using population is expanding. If you're a business owner and don't have a presence on any of the various social networks, there's a good chance you're losing business given that 63% of American smartphone users browse social networks. And to add insult to injury, if you don't have a mobile responsive website, you're also risking alienating potential customers as 82% surf the web from their devices.

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