Social Media and Small Business

Social Media and Small Business

Social Media and Business

photo credit: Jason A. Howie via photopin cc

I had an interesting conversation earlier this week with a colleague about businesses and their social media activities. What's really interesting is that in his daily encounters with smaller businesses, they're not using social media effectively. I've seen the same thing in my daily web travels. Businesses who think posting sporadic updates solely about them and their business (e.g. check out our sale! or our new catalog is out!) is how social media works. And then they get frustrated when it's not working the way they envisioned.

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SWOT Your Way to Success

SWOT Your Way to Success

Find your niche. Make your own opportunities. Be like your competitors. Strive for better. Make improvements. Perhaps you've heard one of these phrases? What do they have in common? Well, they're actually phrases that you can apply to your business by doing a SWOT Analysis.

A SWOT Analysis looks at your company's Strengths, Weaknesses, Opportunities, and Threats. It can be something that you do in a detailed manner or something that you could do looking at your business from a very generalized perspective. Read on to learn more about doing your own SWOT Analysis and how to apply it to your business.

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